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Erichson and Börtzler (1992a, June 15). Laboratory price response measurement in testing new products. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/laboratory-price-response-measurement-in-testing-new-products
Erichson and Börtzler (1988a, June 15). TESI. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/tesi-3182